STARTING today, January 13, what tv viewers understand as AksyonTV will now be referred to as 5 Plus to cater to younger folks that are into abnormal sports.

TV5 President and Chief Executive Officer Vincent “Chot” Reyes described such sports activities as those “with a distinctly engaged target market base that don’t typically receive visibility of this scale,” referring to e-sports activities, university sports and extreme sports activities, like skateboarding and freestyle BMX.

“We desired to provide the channel a totally specific proposition, which means a younger audience, feel, target and remedy, ” Reyes said at some stage in a press conference at People’s Palace in Makati City on Thursday.

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TV5 President and Chief Executive Officer Vincent “Chot” Reyes (center) and First Vice President and Head of Content and Programming Mell Yazon-Tolentino (right) all through the press release of 5 Plus at People’s Palace, Greenbelt 3, Makati City, on January 10. CONTRIBUTED PHOTO
For the community, the rebranding — or extra appropriately, possibly, repositioning — is a business flow with a clear imaginative and prescient.

“We have a totally ambitious goal for five Plus, due to the fact we believe in the product and we’re putting loads of effort at the monitoring side or what now not,” said Mell Yazon-Tolentino, first vp and head of content material and programming.

The repositioning involved overhauling the channel’s look to visually express its new identity and creating a unique sound to accompany the alternate.

5 Plus envisions to supplement TV5, that’s now promoting popular traditional sports, inclusive of basketball, boxing and volleyball. Together, they provide an opportunity to “cement and expand further its foothold in sports.”

“We are hoping this relaunch might be very possible, enterprise-sensible. We are putting in the essential marketplace muscle at the back of it,” Tolentino stated.

According to her, Filipino sports activities viewers have come to be more insightful in looking sports packages, with more humans sharing their thoughts inside the equal way that legitimate sports reviewers do. Part of the cause at the back of the growing enterprise on this side of the lot, so to speak, is the fact extra fanatics now understand the regulations of the games they’re into, in preference to simply cheering for their preferred athletes and gamers.

The presence of an adventurous target audience is giving 5 Plus a logical motive to deal deeper into its sphere of enterprise.

To exhibit the importance of this latest circulate, five Plus is ready to air the biggest international e-sports activities tournaments, as well as the National Cheerleading Championship and National Basketball Training Center League. A selection of the sports activities it is covering is made available on line thru http://www.Tv5.Com.Ph and on TV5’s numerous social media systems.

“There will lots greater in keep for us,” Reyes stated.

The ascension of the former PBA tactician and Gilas Pilipinas teach to the pinnacle of TV5’s company ladder has labored wonders for the channel, with its sports activities-targeted course becoming the right pathway for a greater defined network.

AksyonTV’s rebranding is yet some other proof that awareness is within the vocabulary of the crew operating to put in force a decorated sportsman’s corporate imaginative and prescient anchored on a enterprise-savvy mind-set.

THE robotic, overly formal and obviously artificial reaction by means of business pages on social media is so 2018. No, I’m kidding; it’s so 2015.

Welcome to 2019, ladies and gentlemen, while building relationships on-line does no longer require a robotic reaction on social media. Ditch the impersonal but formal tone already whilst replying to queries and remarks on Facebook or Twitter, and instead include the imperfections of human-to-human interplay.

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In my latest consultancies, I asked brands to keep in mind taking up a character. At first, they were adamant approximately it because, in any case, an automated response limits the room for errors, proper? Well yes, however it has no room for empathy or regarding customers both.

But what’s a persona and why have to a business web page on Facebook ever take into account one?

Content Marketer Carrie Cousins describes it pleasant as “a collection of persona developments, attitudes, and values that your emblem showcases on a regular basis to help connect with a sure target audience section.”

Now, a terrific brand character should be one which you may nearly visualize as someone you know.

Take “LiNa” from “JobStreet,” which continually emails me about “new possibilities,” however does so in a profession agent type of tone. Then there are the green and endearing responses from “Uber” that always seem to be sincerely involved about you.

Having a persona on social media will make your logo greater relatable and foster a extra engaged community in the end. As platforms like Facebook constantly change their algorithm to cater to extra “significant” relationships online, it is better to grow your social media presence organically. And one way to make sure this is to keep more “real” debts thru genuine interplay.

Below are approaches on how to make use of a character on social media.

Do as the Romans do

The cardinal rule is, respond in English whilst requested in English or respond in Filipino while asked in Filipino. The identical guidelines ought to follow on social media.

But have you attempted answering returned in whole Filipino? Try it, or higher yet, write it down. I love using Filipino in writing, however the element is, in case you move totally Filipino, it has the tendency to sound too formal and stiff. If you try to do away with the po and opo , it sheds that layer of appreciate that we Filipinos are known for, in particular in handling customers.

English additionally has its flaws. There are phrases that appear too cold, distant and impersonal. So, what do you do then?

My widespread rule is, talk with them based totally on how your character talks. Forget your personal biases and simply stick with the personality you have.

Mitsubishi Motors Philippines has the persona of a helpful own family pal, who will cross the more mile to make certain you get the nice deals. He is that man who has “insider” records, telling you whilst the exceptional time to shop for is. He solutions in a conversational English tone.

Meanwhile, B’lue Flavored Water has the “beshie” personality, a millennial who usually has your again. She’s bubbly, cheerful and continually at the move. She’s the female you need to hang out with. She solutions in “Taglish.”

Find your personal particular persona and personal it. Try it. If it works, stick with it.

Witty is the manner

No be counted how congested visitors in Metro Manila is, I nonetheless discover it tough to berate the Metropolitan Manila Development Authority (MMDA) on social media, specially on Twitter.

Sure, we will curse at them, scream at them or humiliate them, as most “slacktivists” commonly do, however I’ve no longer seen or heard of that being done. Why?

Because the MMDA persona is one that is affected person and funny. How commonly have we visible them engage in humorous banter with Twitter customers over the maximum normal things, like when you ask them: “May huli ba?” to which they respond: “Wala…parang ‘yung galawan sa EDSA.”

Now, how can you get mad at that self-deprecating humor?

Get extra for being more

When you do commit to a character, ensure he/she/it has a common and really precious trait: being more useful.

That’s what I love about Uber’s personality. It is rapid to reply, very sympathetic and always reliable. Compare that with Grab and you could see how stark the variations are. (Do they even have a persona?)

Uber owes a part of its success to how efficient it was at client members of the family. You experience heard, you understand you’re essential and also you get the sense that a actual person is responding to your desires.

Aim for that.

Now, having a persona on social media takes making plans and cautious implementation. If you need to adopt one, you need to discover the proper person to take on the role. So you want to invest more in your social media crew.

But once you have it, nurture it. I assure you, it will do wonders in your commercial enterprise.

Joseph Ubalde is a virtual content material expert and social media strategist who has worked for diverse local and international organizations. “The Digital Nomad” is the first and most effective column committed to social media inside the Philippines. If you’ve got feedback or need to hook up with him

BANKING as we recognize it could thoroughly be coming to an stop.

That is a daunting perception, however it is also an interesting one, particularly on an afternoon whilst the credibility of the Philippine banking region took a deadly blow with the utter travesty of former RCBC department supervisor Maia Deguito’s conviction over the 2016 Bangladesh financial institution heist scandal.

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The banking oligarchy can be congratulating itself now for corrupting the Department of Justice and the court docket machine to make Deguito the only scapegoat, opposite to all moral and common sense, however they’re possibly to soon discover they have only defended an anachronism; the sector of finance is quickly passing opaque, lease-looking for and blindered “establishments” like RCBC at the back of, and it couldn’t appear to a extra deserving magnificence of human beings.

That is one of the impressions one gets in speaking to a person who’s riding the crest of the monetary technology (fintech) tsunami, as opposed to a person about to be buried by way of it, and it turned into one among my takeaways from a enlightening conversation I had in advance in the week with Michael Kent, co-founder and CEO of Azimo, a United Kingdom-based on line cash transfer organisation.

Founded in 2012, Azimo’s original concentration was the world diaspora operating in Europe — a client base that consists of a considerable range of Filipinos, of route — and numerous healthy rounds of project capital investment, the most recent being a $20-million funding led with the aid of Japan’s Rakuten Capital in January remaining yr. This has allowed the corporation to amplify at a furious pace. The firm these days released Azimo Business, an electronic bills answer catering to SMEs, and has secured regulatory approval to open an workplace in Hong Kong, the first step into setting up a bigger presence in Asia, in step with Kent.

Azimo is, in a few ways, an archetype of the new banking paradigm. The client interface is app-based, with Azimo essentially serving as a multicapacity facilitator in cooperation with such establishments and financial services as are necessary to deliver remitted funds at the receiving cease. Azimo handles the transaction processing, KYC, forex requirements and money motion to partner establishments in the destination u . S . A . — thus far, Kent explained, Azimo is operating with BDO, BPI, Metrobank, Mynt and numerous well-known pawnshop/cash carrier carriers right here — in order that, from a patron attitude, some clicks on an app makes cash appear at its intended vacation spot seamlessly, in everywhere from only some moments to 3 hours, relying on the selected transport alternative.

Except for the necessary and essentially absolutely lower back-office-primarily based money coping with engagement of banking establishments, this whole commerce circulate — which is already being various on a massive scale into virtual coins for purchases and financial savings, lending, or even investment products like insurance — flows outdoor the traditional commercial enterprise version of the banking quarter, as Kent pointed out. The banking business is constructed on lending within cautious, chance-controlled boundaries that exclude most capacity customers via layout. The traditional customer acquisition direction is to attract depositors, who can be progressively delivered to greater state-of-the-art banking products as their sources grow; when banks had been the only sport in town, it become an inexpensive assumption for them that this path became an real aspiration for most of the people. In fact, it has been a fundamental principle underlying the authorities’s “monetary inclusion” strategies — moving the needle at the low percentage of Filipinos with formal banking relationships (something underneath 30 percentage now) is the distinctive degree of progress.

Companies like Azimo, but, are rendering the whole concept of economic inclusion irrelevant by making it possible for individuals to perform their non-public enterprise in an distinctive way. People no longer need to be “included” in a monolithic market, particularly one which has mechanically not noted them till they meet its mid-twentieth century requirements of chance and capacity profitability.

The wholesale abandonment by means of an entire marketplace of what became once a reputedly inviolable enterprise model isn’t an aberration confined to the banking enterprise, both, which need to handiest serve as similarly evidence to somnolent, self-interested monetary institutions (like RCBC, of which plenty more might be written in the coming days) that the problem isn’t going to head away. My communication with Kent the alternative evening become performed through whatsapp, in actual time, throughout 8 time zones, while just a few years in the past this form of conversation became the sole province of conventional telecommunications firms. Neither Mr. Kent’s telecom company nor mine earned squat from our 40-minute chat.

To their credit, some banks right here have diagnosed the shift in currents and are starting to break out of the conservative, fintech-skeptical mode that characterizes the nearby quarter. Unionbank, in particular, has been racing to set up virtual dominance and embrace the brand new reality; BDO, BPI and the Metrobank organization are all making creditable efforts as properly, as are a few others. Doing so, but, isn’t always honestly a choice, no longer if the banks count on to live relevant. Those who apprehend this and expand answers to satisfy new market needs will; the ones that don’t, or do now not accomplish that quick sufficient, will experience the failure they probably deserve.

“Perceived monetary doves who vote at this year’s United States Fed financial coverage conferences have joined the opposite hawks of a price hike that is probable to be ‘appropriate soon’, which bolsters March charge hike expectations.
Chances of a fee hike at the March assembly has expanded to ninety percent likelihood from last Friday’s 40 percent,” Cuyegkeng mentioned.

“We had earlier anticipated that technicals can convey the Philippine peso to new 10-year lows with a technical goal of P50.67 inside the close to-time period. A test of the mental P50.50 is exceptionally feasible within the very near-term,” he said.

The peso first touched the P50:$1 stage on November 24, 2016 as bets on an hobby charge hikes in the US–which without a doubt befell in December—favored the greenback. It depreciated with the aid of five.35 percentage in opposition to the USA dollar last year.

The Department of Finance (DoF) said on Friday a much wider finances deficit last 12 months allowed the economic system to live sturdy amid a difficult external environment.

“Although the budget deficit incurred by means of the national government (NG) hit P353.Four billion in 2016, or P231.7 billion higher than the 12 months-ago figure, it became properly within the authorities’s purpose begin spending massive on three precedence areas to sustain high boom, appeal to investments and create jobs, boost up poverty discount and remodel the Philippines into an upper center-earnings economy through 2022,” Finance Secretary Carlos Dominguez 3rd said in a declaration.

Malacañang’s push to ramp up spending on infrastructure, human capital and social safety on the onset of the Duterte presidency helped the economy sustain its increase momentum in 2016’s 2nd semester, with the GDP expanding via 6.Eight percent, from 5.Nine percentage the previous yr, or at the excessive side of the authorities goal of 6 to 7 percent, Dominguez mentioned.

“The Duterte administration’s decision to give up years of public underinvestment and switch to better deficit-spending mode has translated into more money spent on infrastructure; on education, fitness, abilities training and other kinds of human capital improvement, and on social protection for the poorest of the negative,” Dominguez said.

“This major coverage shift, in flip, has allowed the NG to maintain the home economic system at the uptrend regardless of worldwide marketplace volatility,” he brought.

Last 12 months’s budget deficit “gives all the more purpose for the Duterte management to pursue the speedy congressional approval of its Comprehensive Tax Reform Program (CTRP) to elevate enough revenues for the monetary sustainability of its bold time table to opposite years of official underspending, which has been answerable for the government’s failure to show the financial system right into a definitely inclusive one,” the Cabinet reputable said.
He said the authorities’s deficit spending policy is in sync with the authorities’s 10-point socioeconomic schedule to preserve the high-boom tempo, entice more personal investments from right here and abroad, cut the poverty price from 21.6 percent in 2015 to fourteen percentage by 2022, and to show the financial system by way of then into an top center-earnings financial system with a consistent with capita gross national earnings of as a minimum $five,000, or close to in which Thailand is today.”
Package one of the CTRP is anchored on enormous cuts in non-public profits tax fees in conjunction with revenue-compensating measures like adjusting the excise tax costs on automobiles and petroleum merchandise and expanding the price introduced tax (VAT) base. It is contained in House Bill (HB) 4774 that is now being studied with the aid of the House ways and approach committee.

Quirino Rep. Dakila Carlo Cua, chairperson of the committee, has expressed the hope that his panel should skip HB 4774 before Congress takes its traditional Lenten smash beginning March 17.